Cogito · AMP Mentoring
Helping students access digital entertainment career guidance
Social impact
Web
AI
Duration
2025.06 ~ 2025.10 (4 months)
Role
Competitive analysis, user research, UI/UX design, usability testing
Team
1 Product Manager, 1 UX lead, 4 UX Designers, 1 Engineer
How might we use technology to help students access information on the digital entertainment industry?
Background
AMP helps students and career switchers explore digital entertainment industry careers through an accessible voice-based AI mentor
Social problem
A mentorship gap creates an opportunity divide between income groups
80% of students from high-income backgrounds have mentors
28% of students from low-income backgrounds have mentors
Source: Inside Higher Ed, (2023).
User problem
69% of Gen Z and Millennials prefer voice or hands-free mobile interaction
Source: Deloitte Digital Trends Report, (2023).
How is this problem real?
Entertainment careers rely on connections, widening opportunity gaps for those without networks [1]
Film careers hinge on networks, and unequal access fuels opportunity gaps [2]
Low-income applicants are far less likely to access professional career mentoring tools [3]
[1] Think Tank for Inclusion & Equity (2022).
[2] Applied Network Science Dadlani et al (2024).
[3] Strada Education Network (2022).
Users need accessible guidance to turn digital entertainment interest into career opportunities
Design approach
Over 70% of participants like digital entertainment, yet only about half pursue related careers due to limited industry knowledge
01. Discover
Users enjoy entertainment but are unaware of career options
Survey with 81 participants to find pain points in mentoring platforms
Competitive analysis of four competitors to find mentoring gaps
User interviews with 5 participants to explore mentoring user needs
Another survey with 30 users on digital entertainment mentoring needs
Screenshot of user interview conducted via Zoom
02. Define
Users want entertainment careers but lack guidance
Creating user persona to represent target groups
Mapping user journey “happy path” to illustrate ideal flow
Structuring information architecture for clear navigation
Syncing with product manager to understand technical scope
Screenshot of a user persona created in Figma
03. Develop
Users need easier access to clear and reliable career insights
Created 2 monthly iterations to refine prototypes and improve usability
Conducted 8 usability testings to improve user interactions
Built prototypes to test interactions and design feasibility.
Designed 10+ end-to-end user flows for comparison and validation
Screenshot of usability insights organized via Figma
04. Deliver
3D AI mentor enables an interactive career exploration
Created an MVP in Framer showcasing key interactive features
Designed three AI mentors in Spline with 3D visuals
Aligned with product manager to ensure technically feasible solutions
Developed high-fidelity prototypes demonstrating final user experience
Screenshot of a 3D AI mentor created via Spline
Transforming unclear career paths into guided, intuitive experiences through AI mentorship
Translating pain points to solutions
Our solution makes career learning clear and engaging through guided prompts, genre-specific tips, and an animated AI mentor
Problem
Users often feel unsure about what to ask the AI mentor, leading to unproductive conversations.
Lack of in-app guidance for AI interactions
Generic responses across all genres
Users exploring K-pop, Hip-hop, and other fields receive identical advice, reducing relevance and engagement.
Users struggled to follow the mentor’s voice-only answers, especially in noisy or shared environments.
Difficulty understanding spoken responses
Solution
AI mentors with guided prompts
The mentor now displays sample questions and guide text, helping students start meaningful interactions and get relevant support.
Genre-specific career selection
Users can now select their focus area, allowing the AI to tailor questions, tips, and insights to that genre.
Speech paired with on-screen text
We included subtitles to help users follow the dialogue more easily and better retain important information.
User feedback 01
Interactive layout with larger CTA and animated character to boost engagement
Users preferred a bigger CTA and lively character with icons reacting on hover, making the experience dynamic and encouraging clicks
User feedback 02
Streamlined modal with focused content and active hover to boost engagement
Users preferred cleaner modal text with images popping out on hover and clear click effects, making the experience focused and interactive
User feedback 03
Real-time subtitles and keyword highlights for clearer interaction with AI mentor
Displaying real-time subtitles and key phrases alongside the mentor’s voice helps users follow conversations easily
Impact
After the updated design launch, AMP Mentoring recorded a 100% increase in Daily Active Users and a 296% boost in AI Mentor engagement, enhancing access to digital entertainment career guidance
